For majority of businesses and startups, in order to widen your marketing base, it is important you learn how to run sponsored post or campaign on Facebook
Facebook made available a varied option of premium ads and best placement, although each option will depend on your ads objective
A lot of users would want to learn how to boost a Facebook post, allowing them to reach their target audience and helping them to achieve their business goals. Sponsored post is one of the marketing tools to help achieve Page activities awareness.
Facebook has over the years come to the rescue of Small and Medium Scale business owners. However, as time goes, Facebook has changed its algorithm such that what prevails in say 2014 is no longer applicable as long as Facebook marketing is concerned.
Facebook is primarily a platform where users can meet and interact with friends online, keep memories, and co-exist in a group of like minds. But it is more than just meeting friends and interacting in a group, it is one of the biggest marketing platforms for SMEs to achieve their business sales goals. There are two different ways you could achieve your goals with Facebook marketing. You could go through the organic route or decide to spend on Facebook marketing.
Achieving Business Goals via the Organic Route
With roughly over 2.8 billion users as of 2021, Facebook boosts a marketing platform that helps businesses get across to potential customers, serving them with business products and services and eventually helping business owners to convert. However, despite its robustness, a lot of users still find it difficult to tap into the opportunities presented.
To build organic follower-ship, you need to do the following
- Think of a business niche eg catering
- Create a Page using your personal profile
- Invite Your Friends to start following your page
- Start uploading content regularly
The organic process might be slow in converting for your business but it is a sure and sustainable way of building business trust
To create Facebook Page, do the following:
- Go to facebook.com/pages/create.
- Click to choose a Category.
- Fill out the required information.
- Click Create Page.
- Add an optional profile or cover photo, then click Save
Once you create the page, you immediately have admin access and can start promoting your page.
To start creating, there are different ways to go by it. The Facebook dashboard is so robust that it has different objectives for different purpose a user is willing to achieve. However, in this post, we will be concentrating on just creation of Sponsored Post.
Boosting a Facebook Post ensures your content gets to a large number of users as opposed to those just following your page. Below are steps to help you achieve how to boost a Facebook Post
Step by Step to Boost a Facebook Post
- Create a Post: Navigate to your page home page and create a post. Ensure that post has a very good image.
- After creation, click on Boost: On each of the post created, Facebook has a button which says “Boost”. Always in Blue Background
- Create Custom Audience: After clicking on Boost, it will take you to the actual place where you can target your audience. This is the most critical stage of creating a campaign on Facebook. Here, you can choose the demography to target. The target options ranges from Location, Sex, Age and Interest
- Choose Budget: At this stage, you will need to define the number of days you want to run the campaign and how much you are willing to dedicate. You also need to define the currency of which the US Dollar is the default.
- Add a Debit Card: After creation, if you are a first timer, Facebook would require you add your debit card where they can charge from. If successfully added, Facebook usually deduct from the card by the end of every month. You can also define a threshold (maximum dollar to be spent) so you can keep sponsoring your post and accumulate charges till you reach your threshold when Facebook would charge from your card.
- You can see how your sponsored post is performing by navigating through the Ads Manager usually in the left side menu of your Facebook dashboard.
Now to create a Sponsored Post or Campaign, you need to follow the steps below:
Facebook made available a varied option of premium ads and best placement, although each option will depend on your ads objective
Campaigns. The campaign houses all of your assets.
Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.
With that terminology out of the way, let’s dive in to creating an ad.
How to Run Facebook Ads
- Set Up Your Facebook Ads Manager
The Facebook Ad Manager has been designed to help users with steps to achieve their marketing goals on Facebook, integrated with features which shows your spend budget, campaigns, goals, results and many useful tools. To set up your Ads Manager, follow the steps below:
Go to https://www.facebook.com/business/tools/ads-manager.
Click on Ads Manager button
Confirm your details. Note that you must be logged into your personal account to be able to set up your Ads Manager
Set up your payment method.
Save changes.
Once set up, the Ads Manager becomes the control center for your Facebook ads.
- Set Up a Campaign
The Dashboard is there to help you tailor your campaign needs through a step-by-step guide to follow and run your first campaign. After successful set up of your facebook ads dashboard, you can create your first campaign by clicking on Create New Campaign, select your Ads type option and click on Create
- Select Your Campaign Objective
As we have stated earlier, Facebook Ads dashboard is tailored towards helping businesses achieve their objectives, presently, there are 11 different objectives of objective options available to be selected on the dashboard. the ad options include:
- Brand awareness
- Reach
- Website traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
- Conversions
- Catalog sales
- Store traffic
- Set Up a Target Audience for Your Campaign
Next, you need to set up an audience through a detailed demographic options available on Facebook. The audience demography which includes Location, Gender, Languages and Interest is set up in a way that when choosing, there is a definition guage by the right side of the dashboard which takes all of your selected properties into consideration in order to come up with a potential reach and conversion.
You additionally have the choice to pick a Custom Audience — this permits you to target audiences on Facebook who’re to your company’s clients database, visited a web page in your internet site that has a monitoring pixel, or use your app or game. To research extra approximately a way to installation a Custom Audience on Facebook, test out those instructions. (And for extra at the specifics of those criteria, go to this Facebook concentrated on resource.)
Once you discover a organization that responds properly on your advertisements, Facebook permits you to keep those audiences for use once more later — so that you might not want to dive into this step as soon as you have been jogging Facebook advertisements for a while.
- Set Up Your Budget
Facebook permits you to set both a every day price range or a life-time price range. Here’s how they vary from every different:
Daily price range. If you need your advert set to run constantly all through the day, that is the choice you will need to head for. Using a every day price range method that Facebook will tempo your spending in line with day. Keep in thoughts that the minimal every day price range for an advert set is $1.00 and should be as a minimum 2 times your CPC.
Lifetime price range. If you are seeking to run your advert for a distinctive period of time, pick out lifetime price range. This method Facebook will tempo your spend over the term you put for the advert to run.
fb advert price range and agenda page
To similarly specify your budgeting, flip to the superior options — this selection is connected at the lowest of the screenshot proven above. This phase permits you to specify some things:
- Schedule
Choose whether or not or now no longer your need your marketing campaign to run right now and constantly or in case you need to personalize the begin and give up dates. You also can set parameters in order that your advertisements handiest run all through unique hours and days of the week.
- Optimization & Pricing
Choose whether or not or now no longer you need to bid in your objective, clicks, or impressions. (This will adjust how your advert is displayed and paid for.) By doing so, you will pay in your advert to be proven to human beings inside your audience which are much more likely to finish your favored movement, however Facebook will manipulate what your most bid is.
If you do not need Facebook to set premiere bids for you, you will need to choose guide bidding. This alternative awards you complete manipulate over how a great deal you are inclined to pay in line with movement completed. However, Facebook will offer a counseled bid primarily based totally on different advertisers’ conduct to provide you a feel of what you need to shoot for.
Delivery
Delivery kind falls below categories: wellknown and increased. Standard transport will display your advertisements all through the day, whilst increased transport facilitates you attain an target target market quick for time-touchy advertisements (Note: this selection calls for guide bid pricing).
- Set Up Your Ads Creative
The next step is for your to set up your ads creative. This will largely depend on your Campaign Objective. Facebook Ads is customized to understand your needs and help tailor your camapaigns according to your objective. For traffic, you will get clicks to your website, for engagement, you will get more likes comment on your image or videos.
For Facebook ads creative, it has two formats: Links and Carousels. Essentially, this means that you can either display a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.
For single image ads, Facebook asks that users adhere to the following design recommendations:
Text: 125 characters
Ad Headline: 25 characters
Image ratio: 1.91:1
Image resolution (including CTA): 1080 x 1080 pixels
For multi-image ads — also known as Carousel Ads — Facebook provides the following design recommendations:
Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Your image may not include more than 20% text. See how much text is on your image.
Keep in mind that these are the ad options for the “Traffic” objective.
