The core strength of any business is its ability to market and market effectively which in turn improves sales and hence profit. The COVID 19 era has once again proved that online marketing is key to modern businesses and any business still depending on the conventional means of marketing will be left behind in a competitive market.
However, one thing is to start online marketing, the other is the ability to do it effectively. On a more serious note, online marketing in the SME industry is becoming highly competitive as a lot of businesses now see the needs to start marketing their products/services online.
Irrespective of what you sell or the industry your business belongs to, below are seven key ingredients for running effective online marketing for your business to thrive.
- Develop a strong social media presence:
In order to start marketing your business online, the first step you need to take is to create a digital presence through creating social media accounts of the various platforms (Facebook, Twitter, Instagram etc) for your business and be consistent in content development for your audiences. Depending on your budget, you can decide to grow your business page through sponsored posts. One major important thing is to ensure you consistently serve your audiences with relevant content peculiar to your business niche
- Deploy Email Marketing Strategy:
Thankfully, mobile users continue to grow as days go by and another good thing is that each smartphone is integrated with email clients such that almost every email users get first notifications via the mobile phone. This makes the idea of email marketing appealing to modern businesses. Emails are a very effective means of reaching out to potential clients but campaigns have to be strategic in such a way that their notifications do not annoy the users. There are lots of email clients out there that would help create, manage and schedule creative email campaigns that would be appealing to catch the attention of your potential clients.
- Utilize Sales Funnel Website:
Nowadays, the majority of online entrepreneurs are drifting away from core eCommerce websites to product-specific businesses. What it does is that it eliminates the iota of confusion and help consumers to make a quick purchase decision with the help of a Sales Funnel. A sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model. Small businesses now use the Sales Funnel website to catch the attention of their customers and make quick sales. There are several online tools that could help develop a sales funnel website, kindly refer to Google search.
- Video Marketing Sells Fast:
One of the means of communicating online product to audiences is through creatives. If you wish to embark in a paid online marketing such as Facebook, video illustrations work perfect for conversion. There are products that solve particular problems and may be wise to provide a video creative which illustrates the use of the video in the ads. Video ads usually converts better
- Create a Blog
Blog is another means of communicating information to audiences and it could be a very effective tool to market products/services. A lot of people subscribe to how tos blogs. For instance, if you are a caterer, you can have a blog which teaches how to make different delicacies and at the same time promote your catering services on each blog post
- Consider Google Ads:
No doubt, Google has the biggest search engine online, as it seems every problem could be solved once you punch your keyword in Google search box, you get a solution. You can as well decide to invest in Google ads campaign as this will expose your business to people who search for your kind of product/service on Google. Google has an ad platform tailored towards a detailed demography of audiences, making it easier for you to reach your target audience