How to Start Earning Income as a Blogger on Your Website (Part 1)

You can earn income as a blogger or on your website as there are various online business opportunities to tap into but let your core proposition be value creation

To start a career as a blogger, you need to have it in your mind that you are investing in a long term project that would yield a return over time as there is no quick fix when it has to do with blogging as a career

This article will give you a real insight of the necessary things you need to know if you decide to earn with blogging. The pre-requisite of creating a blog of your own and the etiquettes of article writing and SEO.

To get started with this, you require a self-hosted WordPress blog, not the one you register with You will need a domain name and hosting plan. There are various articles out there that guide on how to create a blog with WordPress or simply hire a web developer to create one for you.

Although, you might have put into consideration your niche or type of website before you invest in developing it. But we will be giving you different businesses you can run on your website. Below, we will be expatiating on different ways you can earn income on your website.

– Affiliate Marketing
– AdSense
– Sell Ads Directly
– Sponsored Blog Posts
– Write Reviews
– Paid Membership
– Sell Digital Products
– Sell Ebooks
– Start Your Own Consulting Business
– Sell Physical Products Online
– Sell Tips Online

There are a lot of ways you can earn income online with your website but for the sake of this article, we will be limiting ourselves to the aforementioned.

1. Affiliate Marketing

Making money online using affiliate marketing is helping a business to recommend a product or service using a unique tracking link such that you get paid when someone use the link to purchase a product or subscribe to services. This is common among ecommerce and sport betting companies. You can sign up as a marketing affiliate.

To start making money on these Affiliate Platforms, you need to start promoting the link you got from the platforms. By so doing, you can create a page on your website and have similar product and or services you are trying to promote and embed you link behind a CTA for them to make purchase or subscribe to a service.

Below are some of the companies you can sign up for as an Affiliate Marketer:

Commission Junction

Once you have signed up and selected the products to promote, then you can use a WordPress plugin like PrettyLinks to manage your affiliate links.

It allows you to quickly insert links into posts, create branded links, auto-replace keywords into links, and even see how each link is performing on your site.

2. Adsense

Display Google AdSense Ads on your blog. Blogging with the aim of creating a sustainable revenue stream involves the creation and provision of Niche-Specific Blog Websites with useful content and helping Google advertisers publish ads for revenue purpose

Important Things to Note

Blog: A website portal set up to deliver text/media content to end-users

Contents: Valuable information delivered in text/media format for users to consume on Blog Websites

Traffic: A number of visitors to a website

Google Adsense: A platform that allows website owners to place premium ads on their websites to earn revenue

Google Adsense Publisher: A website owner that has fulfilled Google’s requirement to be able to serve
ads on his/her website

Ad Banner Clicks: An action that involves your website visitors clicking on banners served by Google that
earns publishers revenue

Ads Impression: Total Number of Ads Banner seen by your visitors in a particular period of time


Quality Content creation is the basis of the business and one of its most important aspects. The contents comprise text articles, images, and how-tos videos which are being provided on the website blogs and consumed by final users which are the website blog’s visitors.

It is very important to specialize a website blog to a specific niche, for example, a business blog should be centered around providing users with tips on how to become a successful entrepreneur while a fashion blog is centered around clothing and general fashion. There are other niches such as health, entertainment, insurance etc.

To create a successful Blogging Business, its content provider has to be unique, article-centric, and distinctive. A blog has to define its specialization and be devoid of plagiarism and has to provide utility to its end-user.

Google Adsense is an easy way to earn income from your blog. All you need to do is add a script from Google to your website and start displaying ads.

You will get paid every time a user clicks on the ad. These are called CPC ads.

What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time a visitor clicks on an ad.

The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)

Google Adsense is a good way to start earning money online when you are first starting out.

How Google Adsense Works

Google have an Advertising Platform, where millions of businesses run premium search and banner ads campaigns to boost sales of their product or subscription for their services. At the same time, Google Adsense is the publishers’ version of Google Ads boosting over millions of verified users who are already earning from the program.

How to Become a Google Publisher

For eligibility to become an Adsense Publisher, you require a standard website blog, niche-specific with original contents (minimum 30 blog posts). Application is done via the Adsense Official Website (, and takes about two weeks for quality review by Adsense Experts.

After successful review, you become eligible to start showing ads on your website and your revenue potential is limitless.

Your ability to drive tons of traffic to your website while displaying Google Adsense determines the revenue success for the business. Clicks on Google Ads on your website is a proportionate function of Traffic i.e

Revenue = f(Ads Click); and (Ads Click < Traffic). A portion of your total website traffic results in Ad Banner Clicks.

There are rules guiding publishers of Google Adsense, you can learn more from the Program Policy Page

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