Content marketing is another go-to online marketing strategy used by companies to create product/service awareness and make sales today.
The idea of content marketing is to ensure that your brand reaches, engages, and connect with consumers via well articulated contents. The content could either be videos, blog posts, infographics, and more, has to provide usefulness to its final users. This strategy is informational and educative as opposed to a direct sales-inducing strategy adopted in other marketing channels.
For instance, if you run a business that sells hair clipper, you could write an article about the health benefit of men trimming their hair on a regular basis. You could also write articles on how to take care of your hair, and need to give it a nice look. With these individual pieces of content, you target specific and the right keyword.
Irrespective of your content format, it is very important that it is useful to your audience. Be conscious of the fact that your content has to be original and of high-quality, its usefulness will naturally makes users want to share it with their friends, families, coworkers, and other people in their social network.
The Goal of the Content Writing
The essential objective of content promoting as an advanced media methodology is to give significant data to your intended interest group, increment traffic, and create conversion. From a technical standpoint, content marketing also focuses on optimizing your content for search engines to improve your visibility in search results.
The benefits of content marketing as a digital marketing strategy
With the ability to connect with audiences throughout the buying funnel, as well as double website conversion rates, content marketing is a smart digital marketing strategy to use. The best part is that it costs 62 percent less than traditional marketing efforts.
A few other reasons to use content marketing in your digital marketing campaign strategy?
It generates 54 percent more leads than traditional marketing
Content marketing is a long-term and ongoing strategy that delivers an impressive ROI. That ROI includes new leads and clients for your business, as well as increases in your conversion rates. Content marketing provides these results by targeting every stage of your buying funnel.
More than 60 percent of users prefer companies that create content
In today’s online marketplace, users have a lot of power. They can choose to read or ignore your company’s messages, whether they’re promotional or informational. Many, however, respond well to informational content from companies, which is why content marketing is so essential now.
How to start Content Marketing Using Blog
– Create a WordPress Blog
– Let it be centered around the niche of your product
– Optimize your SEO for searches
– Create relevant blog posts that are useful to your audience
– Install analytics to monitor the progress of your articles
– Add a CTR button to take your audience to pages wher you sell actual product and to measure your conversion