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A food truck business can either be called a mobile kitchen, a mobile canteen, a roach coach, or catering truck. This can be defined as a mobile venture that transports and sells food. Some of these food trucks sell mostly frozen or prepackaged foods such as ice creams, chicken, snacks and beverages, etc while others specialize on specific meals, such as breakfast meals, cooked food, etc.
Now for those who are still doubtful about the potentials of running a food truck business, I want you to know that the food truck business is a very profitable one based on the following reasons.
7 Reasons Why You Should Start a Food Truck Business
Food is one of the basic needs of man and probably the most important of them all. What this means in essence is that regardless of the climatic, economic or political conditions, people must feed.
There’s no specific season for food as it is in demand all year round.
Starting a food truck business eliminates the need to rent a shop or store, thus saving you money for annual rent renewal and monthly recurring power bill.
The mobility of the food truck business gives you an advantage over fast food stores, shops or restaurants as you don’t need to wait for customers to come to you. Rather, you take the food to them thus saving your customers time and sparing them the inconveniences. Even if it is raining or snowing, your customers can be sure of getting their supply from you. Is this not a competitive advantage?
You provide a very peculiar service especially to people who don’t have the time or opportunity to go out and buy food. Examples of such individuals include bankers or bank staff, employees, traders and business men, etc.
As a mobile food truck owner, you are not tied to a particular location. So if business becomes bad in a particular place, you can take your truck elsewhere.
As an intending mobile food truck owner, you can further drive down your startup cost by buying a used food truck or building a custom one.
Starting a food truck business does not require much skill. If you know how to drive and cook, you are good to go.
1. Conduct preliminary feasibility study
It is important that you carry out feasibility research before venturing into starting a food truck business. Just like every other business, a food truck business has its own challenges; and you can never know these challenges until you take a critical look into the industry. So part of your feasibility study research must involve industry analysis.
Another important to take is to interact with other mobile food truck business owners in your area, so as to gain further insight into the intricacies of running a food truck business. You will also learn from them the best way to design your truck, van or cart. In the course of doing your research, you need to know who your target market is, and the type of food they prefer at any given time.I
Is your target market school children, adults, men, women, college students, etc?
Do they prefer frozen foods, cooked foods, snacks, fruit recipes, etc?
Will you target health enthusiasts?
Why are you starting a food truck business? Is there a need for food vendors? Why will people buy food from you when they can get it down the street? Is there any other successful food vendor within your environment? Who are your expected customers?