Popcorn business is one of the very lucrative business you can start with little amount of money and make it big with proper planning and good marketing.
The type of popcorn I’m talking about is not the regular [one spot sale] popcorn you see all over the streets take a stroll around the major roads in Lagos, you will see the type of popcorn packages that is sold on the roads at the hold-ups. It is usually sold for N100 and people are buying it in hundreds of thousands everyday. It is almost selling faster than pure water maybe due to the convenient packaging.
Those popcorn you see on the streets are not made by the sellers, people process them in quantity and supply to them while they sell and make profit. Pick one of them and you will see the addresses and phone numbers of the maker, that is the business I am talking about! You can start processing popcorn in large quantity and be supplying to the retailers (hawkers and supermarkets) in the city.
One thing that make popcorn business attractive is because the materials involved in the production are not costly, anyone can afford them with little efforts. The product sells fast too because people just enjoy eating popcorn for many reasons.
Popcorn is one my favorite snack likewise it is to many people. We likes it due to The crispy effect in the mouth, the nutritional value, and children likes it a lot so parents buy it for their children.
Again, the profit potential is quite good and if you can take it to the next level, you will be assured of making even much more sales and profit.
If you produce 10,000 monthly and sell to the retailers at the price of (maybe) N70, the retailers will sell for N100 and make profit of N30 each.
The cost of producing a pack is not more that N40 therefore you will be making profit of N30 each as well. With this projection, 10,000 packs will give you 10,000 x N30 = N300,000 of pure profit in a month!
I’ve gone round and discovered that most people who are into this business are doing it the wrong or old way. In this article, I will try to explain what you need to do to get yours right and make all the money for yourselves.
If you can apply my strategy, I guarantee you will make more sells that anyone in the business. If you’re ready, here are the requirements you need to put in place to be in Popcorn business.
Popcorn Machine – Known as popcorn maker. You will need bigger popcorn machine since you will be producing in larger quantity. Look for nice one in the market and buy two or more depending on how many hands you need in the popcorn business. I will encourage you to employ hands in this business for effective production and distribution.
Get the type of popcorn frying machine that is normally used by the eateries. Go for the type that produce salt and sugar popcorn at the same time; ET-POP6A-D or Funpop 8 oz, it is sold from N62,000. It’s bigger and process faster that the regular one.
If your area doesn’t have electricity, buy the type of popcorn maker that uses gas cylinder and electricity so that you can switch to both power sources. Prices for popcorn maker starts from N20,000. Go to the seller and negotiate the price.
If you have enough money, you can go for commercial type like the one pictured here. One of this will be able to pop all the corn you want in a day.
Sealing Machine – Manual sealing machine cost N10,000 to N15,000 in the market, find out what the exact prices are and negotiate with the seller. Buy according to the number of workers you have — more hands, more machine, and more productions.
The manual sealing machine is powered by electricity while you control the sealing manually. You just position the popcorn filled nylon on the machine and pressed the ‘handle like’ controller on the nylon edge and it will be sealed by the hot rim. You will get better information on how to operate it from the accompanying literature!
Branded Nylon – The is where the big deal is. To stay ahead of competitors in this business, your strongest selling point should be your brand. Make sure your package nylon is well branded. It’s not enough to just write your business name and phone number on the nylon, create attractive brand for your popcorn business.
Take a clue from the eateries and see how their packages are professionally branded with good and quality designed pictures and graphics, complete with professional logo. That’s what sells in business — all popcorn are the same but your brand could make yours different in the eyes of consumers.
It doesn’t cost much to get a professional branding for your business, employ a professional graphic designers to do it for you. Then use the design for all your nylons and other items like the popcorn wrappers if you are using wrapping papers.
Bags of Corn – Your major raw material in this business is corn. Buy enough bags of corn depending on the quantity you wants to produce. You can get as many bags of corn as you want in Mile-12 market in Lagos.
For corn to pop, There should be certain amount of moisture within the corn, so that when heated makes it pop from the inside out, when a corn don’t get popped from inside out, it’s called a dud, which means there was not enough moisture in that corn. Look for sweet corn that contain enough moisture.
Sugar, Salt, Butter – You need sugar and salt and butter to make your popcorn taste great. These one are difficult to get, go to any shop near you and buy as much as you need.
Note: You need to get additional training on how to mix the sugar, butter, and salt and the desired quantity. You will also need to learn how to pop the corn.
Marketing Tips – Target the street hawkers, they sell the product faster and in large quantity. If you can get 10 hawkers, you will be sure of supplying them about 500 daily — that is a whooping 13,000 monthly.
Talk to Supermarkets and shop owners, you will be surprised of the positive response you will get if your branding is attractive enough.