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Nivea Under Attack for Portraying Racism in Latest Product Advert – Video


Nivea Under Attack for Portraying Racism in Latest Product Advert – Video

nivea advert

Just shy of two weeks after magnificence mark Dove started shock on social media for portraying a dark lady transforming into a white lady, Nivea has additionally experienced harsh criticism for an advert for it Natural Fairness salves, which social media users have named as bigot.

The advert, which showed up in Nigeria, Ghana, Cameroon and Senegal, highlighted Former Miss Nigeria Omowunmi Akinnifesi applying the moisturizer to her skin, which in a split second turns lighter, while asserting that it made her vibe more youthful.

Social media users claimed the brand was trying to exploit Africans and push the idea that being light made you more beautiful.

Others defended the advert, insisting that there was a market for the product in Africa because of the popularity of skin lightening cosmetics.

Nivea responded to the outcry, explaining that it had not intended to cause offence with the advert.

“We have recently noted concerns on social media by some consumers regarding our Nivea Natural Fairness body lotion communication in Ghana. We would like to emphasis that this campaign is in no way meant to demean or glorify any person’s needs or preferences in skin care,” a statement from the brand on Facebook read.

Dove received similar backlash earlier this month when it released a series of images on social media depicting a black woman pulling a shirt over her head and morphing into a white woman. A full video of the advert was later circulated online, showing the woman morphing again into an Indian woman.

Dove later apologised and admitted that the campaign had “missed the mark”.

October 22, 2017

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