Why You Should Think About Packaging Local Products
One of the reasons imported product seem more valuable and attractive is the fact that they are well packaged and branded and as such made ready to be consumed by foreigners. Talking about packaging local products, there are lots of local products needing repackaging and re-branding which will aid sales and revenue in the long run.
A typical example is Habib Youghurt, a firm that re-brands Youghurt and Fura Milk, now has a lot of branches across Nigeria. They sell and re-packaged Fura milk which are similarly bought from the Hausa people on the street and this is one area which they are well known for. They do not only re-package Fura, they have online presence and people can check and order online. There are lot of small business owners who creates the goods and services themselves. Packaging local products requires a good concept, identifying such product people in the local realms love to consume but could not go beyond because of its form and the way its being presented.
The idea should now be beyond just sewing clothes to meet daily needs. If you are a service provider, it is high time you started adding uniqueness to your product presentation and service delivery. A fashion designer should have a branded packaging nylon with business name and contact details to customers.
It doesn’t stop there, endeavour to advance beyond your traditional market and explore online resources such as the Social Media to get your business out there. Packaging gives you an opportunity to delve into business opportunities meant for the locals and re-brand to suit all customers.
There are lots of local businesses out there which looks dirty but are raking in money for the owners. Also, there are lots of goods the working class would love to consume but for the way it is being presented, it’s limiting them. These are areas of business opportunities one can tap into to make cool cash