Getting Started with a Successful Blogging Business in Nigeria
If you’re looking for a way to make money online in Nigeria, starting a blogging business might just be the best way out. The good thing about starting a blog is that you don’t need an expensive budget or capital to get started.
Join us as we dig deep into how to start a successful blog business in Nigeria. This post will teach you great tips on how to start a blog business, how to set up a free blog and also how to monetize your blog in other to start making money.
What Is Blogging?
Blogging is the act of writing a post on a blog. A blog originally came from the word “weblog” or a “web log”. You can think of it as an online journal or diary, although blogs are used for much more now, like online journalism.
A blog (shortening of “weblog”) is an online journal or informational website. It is a platform where a writer or even a group of writers share their views on an individual subject.
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
How to setup your own blog in 5 steps.
1. Choose a name for your blog.
The first step to setting a blog business is choosing a good name for your blog. It is important to choose a name that flows with the theme or topic of your blog.
Three tips to consider when choosing what to blog about;
1. Blog about something you enjoy.
2. Blog about something with plenty of room for discussion.
3. Choose a niche in which you can establish yourself as an authority.
2. Get a domain name and web host.
Your domain name is an important part of your blog. Also known as your URL, your domain is your address on the web. Remember that a brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.
You also need to get a web host for your blog. If you don’t have a web host, you won’t be able to make use of your domain name or set up your blog. A web host is a service provider that keeps your blog accessible on the internet for everyone. It stores all the files, images and content that your blog has and displays it to the visitors.
3. Choose your blogging platform.
If you want to cook, you need a kitchen. If you want to blog, you need a blogging platform. There are many blogging platforms to choose from. WordPress, Blogger, Squarespace, Wix, and Weebly are a few.
All have pros and cons, but WordPress is by far the most popular (we use WordPress for our blog), and for good reason. It’s flexible, functional and has a large community of users with free themes, plugins, and resources.
4. Create & launch your blog.
This step depends on which blogging platform you choose to use. If you are to use WordPress as your blogging platform, you need to know how to install WordPress on your web hosting services.
Everyone has a different idea of how they want their blog to look. One of the great things about a WordPress blog is that you can customise your blog to fit the design and purpose you want it to few.
5. Write & publish your first post.
Now that your blog is up and running it’s time to actually do some blogging. Your first post can simply be a paragraph announcing the birth of your new blog. If you’re a bit more ambitious, you can craft a longer post with a nifty image or two.
Creating a well-designed blog and writing great content is just the start. In order to get readers to your blog, you will need to spend some time promoting it.
How to make money from your blog.
Once you’ve completely set up your blog and you acquired a pretty decent audience of followers that are interested in your blog, then you are ready to start making money from it.
There are couples of ways to monetize your blog, below is a list of 3 popular to make money from blogging.
1. Google Adsense.
Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google place ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page or clicked on.
2. Affiliate Marketing.
Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link. You can find a list of popular affiliate marketing programs in Nigeria here.
3. Sponsored post & banner ads.
When you have a good amount of traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site, which would cost them more, or a single page. Some just have advertising.
As you can see, there are many ways to earn income from a website or blog. But many require that you have traffic and an audience that is paying attention to you before they make any money.
We hope this article helped to give you plenty of ideas on how to start a blog business that makes money. With hard work, perseverance, and consistency, anyone can earn money from a blog.